Summary
The retail installation project is meant to showcase products in an innovative way using technology. In a retail setting this technology could help catch the customers attention and better explain the product. The technology that is being used is capable of being used in many different settings, but in this project you will see how it can be used in retail stores. The stations that the retail installation consists of is the rotating product station which uses a leap motion sensor that allows the user to control the display with hand movements, a touch screen ordering station that lets the user select their desired product, and a interactive catalouge station where the user interacts with the station to view various catalogues of products. The stations prompt the user to engage in controlling the displays to learn more about the brand and the products.
The brand
Sunset Mountain Outdoors is a brand for those who love to experience what adventure has to offer. Sunset Mountain has everything you need to indulge in the sunset and enjoy the outdoors, from apparel to travel gear, we’ve got you covered. Our products are made with only the best quality of material for our valued customers. Our mission is to ensure our customers are prepared for all conditions that they may face on their adventures in the outdoors. From snowy moutains to warm forests, we want to be your go to source for your outdoor gear needs.
* Move 3D model *
Brand Creation
When creating Sunset Mountain Outdoors the idea in mind was to create a brand that represents the pleasant aspects of the outdoors. I wanted to create a brand using warm colours that reminds viewers of a relaxing outdoor experience. The idea was to incorporate a mountain with the sunset behind it for the brand logo. I originally sketched a more detailed moutain but opted for a simple version of the mountain that can be seen in the finished logo. Another change that was made from the original sketch is the colour of the sunset, I used a yellow and orange gradient to create a colour that emulates the sunset better. The brandbook shows the guidelines of the brand, it includes brand standards that are followed when creating content.
Stations
The Rotating Product Station is unique because it allows the user to control the display using a motion sensor. Before interacting, the station plays a screensaver that showcases the product and instructs the user on how to control the display. The user is able to swipe left or right to rotate the product, swipe up to view more information, and swipe down to exit the information screen.
The Interactive catalogue Station allows the user to view an entire catalogue of items by interacting with the featured product. The user picks up the item and the sensor triggers the display. Once on the catalogue screen, the user can press the button on the table to view the featured product. The screensaver shows instructions on how to control the station and plays until the user interacts with the display.
The Touchscreen Ordering Station allows the user to see the item on a model, mix and match items, and pick which item they want. After selecting the item the user is promopted by a checkout screen where they can select their desired colour and size. After completing the checkout, a receipt is printed showing the items purchased and the price. The user would then take the receipt to a cashier to complete their purchase.
Project Role
My role in the project was to create the brand, it's contents, and various promotional assets. I designed the brand contents to go in the framework of the installation stations and created motion graphic videos for each station that were used as screensavers. The softwares I used to create the content for this project is Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Dimensions, and Adobe Illustrator. My goal was to advertise the brand in a way that would draw the customers attention and prompt them to interact with the retail stations. I captured photos and videos to use in the process of brand promotion.
